Wishful Thinking

Hi everyone!

This is a play about 3 personalities. It is set in a prison in space. They are trapped there in the future, trying to return home, which is Calgary, AB, Canada.

ABOUT CHONA FE

I thought long and hard about the reasons why I left. Did it have to do with change? I changed her, she wasn’t me. I was in reverse there, trying to prove myself when there was no need. Show them that I can be left-brained, I thought over and over again.

ABOUT BLOX

I gave up something very important – the ability to procreate. I think they were listening, but no one would make the sun shine. I became used to a large company running this way. It was amazing, the work I did.

ABOUT DAISY

She’s dressing for tomorrow, frantically preparing for what could be the start of something amazing. As soon as I’m free, I will quickly realize what reality is, she thinks.

CHONA FE & BLOX – Ask us what we’re doing.

DAISY – Ask me what I do for work.

(silence in the prison; they sit on their cold beds, dressed in black and yellow stripes, holding their heads down in agony)

(Daisy exits)

(ChonaBLOX. enters; she is their savior, a creative entity with powers to change reality)

*

(back in town, ChonaBLOX. is working; it is present day)

How would we portray the below?

A 6-month role (contract) with projects focused on brand development and execution.

Directing approach:

*Use life as an opportunity to apply objective skills, then season with appropriate mentality.
*Jump on potential, if that’s where you want to go. However, you will need to steer with logic and practicality.

Role focus:

(determine which personalities take charge of which projects)

*Startup stage development (concept & research, commitment and traction; establishing order and cohesion; time management; application of new software ~ Pipedrive, Qwilr, Pomodoro, Canva, Basecamp, Ahrefs etc.)

*Sales and marketing (working directly with company CEO and other team specialists to develop sales strategies and marketing approach)

*Creative and technical writing (#ourlocalcrew campaign, #targetaudience campaign, #thursdaytheory campaign, ChonaBLOX. blog, copywriting, call/email scripts, prospecting packages, all project documents)

*Brand discovery and project scope (establishing workflow, process optimization & guidelines; 1st Meeting Form, Brand Concept Kit, Digital Marketing Plan, Example of Project Scope Statement, Letter of Engagement, Mission History Market documents; Brand Development Exercise)

*Solution development (Website Revamp/Rebuild/Build; VWM Complete Branding Package; Media Kit)

*Original content creation for applicable channels and platforms (personal and professional Instagram accounts; photography, graphic design & art)

*Core concepts (Simpler & Larger, The Hub Concept, Synergy, Integrity) and sales strategies (Insight Selling; Mom & Pop Store Spring Promo)

*Idea development (Digital Presence presentation/business model; Step by Step SEO Guide and SEO presentation)

*Editing (web/social content, all VWM content)

*Art direction (branding, documents, marketing collateral, media kit and price sheet design)

*Project management and coordination (bottom-up approach)

Have you attempted to write about your life story before? What was your experience? Positive outcomes? Negative? And on a side note, can we just say how scary writing can actually be? 

Published by

Chona Fe Canlas - Writer. Artist. Designer.

Chona creates powerful content poised on the edge of innovation and the mainstream. She seeks out new concepts and strategies aimed to help businesses advance in branding, marketing & sales. She specializes in creative/technical writing, brand strategy and art direction.

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