Category: ChonaBLOX.

Launching #bloxbooks Sept. 17/19

Hey gang!

I’m starting a new regular topic called #bloxbooks.

It will showcase any recent books I’ve read and extracted elements that I believe are relevant to changing career paths or approaching life in a more creative + technical way.

My first book for this campaign is, Emergent Strategy by Adrienne Maree Brown.

Photo of book Emergent Strategy by Adrienne Maree Brown

The quote below is actually taken from the author’s blog. I find it ultra relevant as I search for the right company culture to work with.

Company culture is the personality of a company. It defines the environment in which employees work. Company culture includes a variety of elements, including work environment, company mission, value, ethics, expectations, and goals. – Definition from www.thebalancecareers.com

Brown’s post resonates with me, because it is primarily focused on trust and in my interpretation, what we should experience as Sellers & Buyers in the marketing, advertising and public relations industry.

Have a read and please let me know what you think!

trust the people who move towards you and already feel like home.

trust the people to let you rest.

trust the people to do everything better than you could have imagined.

trust the people and they become trustworthy.

trust that the people are doing their work to trust themselves.

trust that each breach of trust can deepen trust or clarify boundaries.

trust the people who revel in pleasure after hard work.

trust the people who let children teach/remind us how to emote, be still, and laugh.

trust the people who see and hold your heart.

trust the people who listen to the whales.

trust the people and you will become trustworthy.

trust the people and show them your love.

trust the people.

My favorite is: Trust the people who listen to the whales.

Psychology Today says, “Creativity comes through personal ecstatic experience, play, and a kind of osmosis: “Research conducted at the University of Kansas concludes that people from all walks of life show startling cognitive improvement — for instance, a 50 percent boost in creativity — after living for a few days steeped in nature.”

Do YOU believe in this? Why don’t we try?!

Organize a nature retreat for your team, or implement weekly yoga classes set outdoors. I remember when things got tough at my previous corporate job, I would schedule 5K runs at lunch to clear my brain and reset my mind to returning to a high performance environment (my job was that demanding).

I can usually say, if my body demands more exercise, it may be a sign of burnout, so it is imperative to carve out physical, mental and spiritual time to take care of yourself.

Do you feel this way when you’re overworked? Books can help, no?

The power is in us to incite wonder and change! 

Talk soon!

The Development of Trogg

Trogg a new potential character from Elevententeen

Redux – A Work in Progress

(Title inspiration: Reduxwood West)

Hi everyone!

You can find the original blog post under the name A Work in Progress (you can also find it under Technical Work on my homepage).

Since determining that my actual most fit vocation is art/creative direction (yay!), I had to update the original post for transparency and accuracy. I guess the act of doing that is responsible!

Another thing to clarify – saying ‘customized content solutions’ is just a more ambiguous way of saying art/creative direction. And, saying ‘define or refine your brand’ is my way of slowly dissecting the meaning of Digital Presence and how it can impact a business’ success. Is it not crazy to think only half a year ago I didn’t respect my artistry (and 20+ years of it)?! INSANE!

Imagine this graphic in a movie’s title credit (inspired by Star Wars).

Blox is an artistic identity that was developed in the early 2000s. Since then, it has become a moniker for Chona's creative and technical work embodying explorations of (a concept she developed called) Digital Pre

 

Passion & Efficiency

a.k.a. passion & efficiency (2)

Past Experience

I dedicated 10 years at Bell Mobility, delving into telecommunications via customer experience, account management and solution selling. The entire experience was life-changing. It gave me the ability to think (2)

Copy of Untitled Design (1)

SEO

Hi everyone!

Just a short burst of info here. What are you drawn to? Do the colours play a significant role in your interpretation? What connections can you make with the chosen imagery attached to each hashtag?

A perfect brainstorming exercise for design newbies – make a list under each hashtag including transferable elements (actual aspects and items like a brand name or object) and attributes (descriptions and words) for each. Aim for 50 answers, then narrow down to your top 10 answers, then again to your top 3, then top 1. What conclusion can you draw from this experiment?

Always remember the acronym PRAC – Popularity, Relevance, Authority & Credibility. This will help you target your audience and ensure that your content is set up to improve your overall search engine rankings.

Yes, yes…SEO is a lot more complex than a simple acronym, but sometimes starting off with something more general helps to develop your digital marketing strategy or plan more succinctly down the road.

I will get into this topic (SEO) further in the  future!

8516971dc8824311b90739d6057393fc_Moment

3BC9F832-AADE-448A-A8C6-FBD0EEE0A5CE

FA7C92B5-50E1-40FE-A711-714E4251A799.jpg

B63AA3B1-EB38-4600-A85B-35C7CC4B6A72.jpg

Cherry

She lost him. She stopped as soon as she could to catch her breath. The platform was empty, save for one man, standing by himself wearing a low, soft felt hat with a curled brim and the crown creased lengthwise. He looked at her. Cheater. Quickly, she darted her eyes toward the staircase. She half expected him to come up, but he didn’t.

Instead he played chess and she was alone at last. Cherry slid down onto the cold, non-foliated metamorphic rock commonly used for sculpture and as a building material. Her hand searched for a mushy, ham and cheese sandwich. Eat? The odd man turned and walked toward her using a device consisting of a circular canopy of cloth on a folding metal frame supported by a metal rod. It was his first. She didn’t understand the significance of the red and white peppermint patty stripes though. A big chunk of sandwich wedged in her throat.

There is no resting place in Paradise, Chona. Just the constant chase of Dreams and Toys. Whatever then. I don’t need the job anyway. They need themselves and that will never change. I reached into the fridge, the bright neon light glaring in my face. What’s it going to be tonight? 3% milk bought one week ago, or taro cream buns from yesterday? Her black, acid wash cut-offs were riding up her legs, a product of skipping two workouts over the weekend he supposed. Cherry didn’t want any of it. She slammed the fridge door for Each Other and climbed onto the kitchen island marble.

Boom, boom, boom.

Silence filled the entire apartment.

Dang it, he’s here.

She didn’t even have time to prepare.

Some empty containers of Nanö fell onto the floor. Cherry didn’t wait. Nothing. Then, suddenly again –

Boom-boom-boom-boom-boom!

She didn’t have time to leave.

Outside the window, the landscape was lavender purple.

The air inside her apartment was as cold as stone.

Cherry remembered the Toys in her closet. There was probably enough in there to pay him off. Jared didn’t take cheap toys as a barter. He was looking for some form of permanent reimbursement. She wanted to try to run away. Running to her room, she pulled her closet doors open and found him. A retro blue Ty bear stuffie, sewn together with black thread. His beady eyes were made of wind-blown agate, a mystical find these days in Chon.

Wasn’t it ridiculous to think gems held power these days? Jared was specifically looking to enhance his perception and analytical abilities. The agate eyes on Cherry’s Toy could heal the  anger inside and create a sense of security and blankets, much needed bling required at Life Space.

“Cherry!!!” Jared started, “Open the frigging door! NOW!” She grabbed Blueberry, stuffing it into her shirt, which had a hidden metric built-in. The bear quickly disappeared and she yanked the entranceway agape.

“Where is it?!?” Jared stumbled inside, her apartment was already in shreds. Cherry had old jars of Dream everywhere. But they were empty too. Users. “How fast can you put together a cheat sheet?” Jared stopped and looked at Cherry. They both began to laugh hysterically. She blinked her eyes. One by one, the jars started to break up into small parts, a result of impact and decay. She checked out the window. The purple haze was gone and replaced with a mauve checkerboard.

In the next moment memory, everything sat still and Jared was suddenly a statue, his eyes staring blankly at Cherry’s gaze. It was only going to last another 30 minutes, she thought. She moved taking a short time – the journey was going to be fast and furious. She ran back to her window and stuck her head outside. It was wet and sticky and humid. Further out she could see the retro blue Ty melding into life. Tiny pink flecks, stars, were also starting to become actual fact.

That was on her right brain. Her left was angry, used and taken for granted. She didn’t know how to fix him. It was probably going to be impossible. So why not just skip living and buy some cigarettes?

 

9 – Coming Down

I’m so tired, Daisy thought. You’re always tired, retorted Cherry. She was just sitting there, twiddling her thumbs, looking at her green shoes. She turned her head right, was there something there? She suddenly felt uncomfortable. Someone was watching them. They didn’t know who.

It’s time to pack, dear. The routine was the same every June. Alice from Wonderland would arrive to take Daisy home. Daisy couldn’t do it without help. It was a sad time for her. She was remembering the death of her mom, those last few cigarettes she had outside with her dad, in the snow. She was really angry Being because of Ben. He ruined her life, led her astray. She was an addict when she was with him.

Forget thinking about it, darling. Alice stroked Cherry’s hair, handing her a cheese and ham biscuit. This is ridiculous. I’m practically choking on this bread, it’s getting lodged in my throat! I can’t take it anymore! By then, their tears were flowing, ruining everything including a pink dress and a gigantic muumuu.

All of the pupils present today were busy writing down their answers. Not me. I’m just going to sit it. Read his brain. Oh shit, he’s looking. The girls looked away, frantically grabbing their miniature Navajo backpacks, matching, gifts from the Philippines and their Auntie Stella.

Daisy? Can you contribute something to this discussion we’re having? Her teacher was frustrated, but tried his best to be kind and patient. Daisy twitched her mouth. No, I don’t think I can. They could feel every single eye in the room blink. Then, 999,999 heads turned to look at her. What were they expecting? She wasn’t going to put on a show. And especially not in this muumuu. Do you have anything to say, young miss? Neither had enough bitcoins to argue. Clearing her throat, Miss Daisy stood up. Cherry budged in front, knocking her sister to the floor. I bought these with my own cash! Dreams, actually. It was Toys clearly. Can any one of you in the room debate that? We highly think naught. And with haste, they flipped their skirts and left the room.

Flying through the wind, Cherry grabbed her big sister’s hand. They were going to be just fine.

Blogging Graphic Design Process

Hi everyone!

Using simple applications to turn out wicked images is fun. Sort of like the gamification of graphic design (what blogging is like to me). Gaming is portable these days, right? Here’s an interesting article on the history of gaming, maybe you can check for me!

The History Of Gaming: An Evolving Community by Riad Chikhani

Back to the matter at hand…

Here are 3 versions of an image I developed for a post (Start). I’ll try to share my process with you (unedited) about how it came together in a time frame of about 15 minutes.

Step 1 – Select a major topic from blog content. (the plague)

Step 2 – Decide if primary message will focus on an image or text. (text)

Step 3 – Decide on a colour palette. (complementary colours blue and orange)

Step 4 – For this image, I decided on text, so the next step was to figure out wording. Wording should be based on the blog’s content, and is usually more effective if it provides the viewer with a direct parallel or bold contrast to the primary message. (the plague)

Step 5 – Pair text with secondary element – image or text. For example, the post’s title is ‘Start’, so I looked for an image of a ‘start button’. (image)

Step 6 – Publish the featured image. Go back to the website to see if it’s effective. In most cases, the image will be cropped, so you may have to edit to ensure the desired elements you want to showcase show up in the frame. (edit to fix)

Step 7 – For this image, I didn’t like the way it was cropped. So, I asked myself – to add or remove? In this case, I decided to add another element in the centre area where visual weight was lacking. (edit for composition)

Step 8 – Again, return to your website and check to see if the image is effective. Still in this case, there was a lack of balance in the top left side corner. I decided to add a pop of colour to provide an additional element of contrast. (edit for graphic design elements)

Step 9 – Check the image on your website. If it works, you will be aesthetically pleased with its presentation or you have found a balance between image – text – colour. (satisfaction)

Step 10 – Double-check to see if there were any cropping issues, spelling or grammar mistakes. Ensure each element of the design is balanced and harmonious. And, you’re finished! (completion)

collage-60.jpg

collage (61)

collage (62)

What’s your graphic design process like? Do you create your own images for your blog? If you could write 10 steps to finalizing an image for a post, what would it entail?

Meaningfulness

Editing could quite possibly be the treachery of writing! Overly edited content may tell readers, “This is not false.” On the other side, the raw construction of content is meaningful, but we should argue that the deliberate deconstruction of content to reveal a greater point of view (proper editing) more readily achieves the goals of an SEO/l or a communications strategy – to uphold popularity, relevance, authority and credibility and to distribute a message that is transparent, accurate and responsible.

C122F4BD-D35D-4EF5-AAFA-0AFAF1447EFD

This piece is inspired by a very popular surrealist painting, Ceci n’est pas une pipe by René Magritte. Ironically, my image overloads the viewer with elaborate messages (a commentary on keywords perhaps), whereas Magritte’s painting is a basic review of signified and signifier. Here’s some additional information taken from Wikipedia –

The Treachery of Images (French: La Trahison des images) is a 1929 painting by surrealist painter René Magritte.

The painting shows a pipe. Below it, Magritte painted, “Ceci n’est pas une pipe“, French for “This is not a pipe”.

The famous pipe. How people reproached me for it! And yet, could you stuff my pipe? No, it’s just a representation, is it not? So if I had written on my picture “This is a pipe”, I’d have been lying! (Magritte)

Do you enjoy the process of editing? How do you know when to stop and is this action directly related to the meaningfulness of a  message, because content becomes inherently closer to ‘an answer’ or ‘a reality’? Which one for you?