Blox. is a Creative & Technical Marketer
Marketing Leader | Driving Transformational Growth Through Process & Strategy | Execution Is Everything💡
When the magic happens,
You’re making change happen.
Identity stamped to perfection.
Understanding:
style,
thinking,
love,
goals and aspirations.
There are always ways to re-imagine.
Be who you are.
Strive to be better.
*This is a new day, a new era. My new personal brand stamp marks each letter as if to say, “Hi there!” We need to have a conversation about creativity and art and art and creativity and that relationship specifically.
Welcome, 2025. You are going to be amazing.
Creativity—an elusive concept for all.
Hard to identify and more challenging to explain.
Cambridge Dictionary describes it as:
imagination
vision
inventiveness
ingenuity
and
originality
Artists and marketers know.
Creativity is necessary. It may not have always been that way, but today, it matters immensely.
Whether you’re an artist painting on a canvas (Are your colours ‘original’? Do they spark emotions we are starting to understand?) or a marketer crafting campaigns (Is your work pivotal? Does it imbue change?)—creativity is the spark that turns ordinary moments into extraordinary breakthroughs.
It’s the difference between refining and redefining.
It is a flash of brilliance.
A slow-burning fire built on curiosity and persistence.
The truth is that creativity thrives at the intersection of structure and imagination.
It’s where the messy “what ifs” meet the grounded “how-tos.” And at this junction lies the power to unlock potential within teams, organizations, and leaders. Oh, and of course, within yourself.
So, creativity isn’t just about expression; it’s about connection—linking ideas, people, and strategies in ways that inspire growth and, more importantly, progress.
It’s about being part of a larger community where each participant has recognized their unique capabilities. We have taken an intellectual oath that includes emotion and experience to persist and sway. To churn ambition into reality, to light the fire beneath, spark bold ideas and fuel new mindsets.
Lean into these queries the next time you feel stuck or uninspired. Funnily enough, doubt can take you there.
The magic happens.
Member A – Marketing is a constantly evolving landscape.
Member B – Ideas ignite and fizzle away.
Member C – A structured and creative ebb and flow transpires.
Member D – New campaigns take flight.
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.
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Evolution.
We seek out different and diverse points of view, embrace and respond to change, and plan only to a level sufficient to ensure effective prioritization and execution. We find ourselves encountering a phenomenon called—CRITICAL MASS.
Akin to when celestial planets align, critical mass is that single yet multifarious moment when our efforts transcend the ordinary and catapult into the extraordinary. It’s a transformative point when our brand’s message resonates with such force that it achieves unstoppable momentum, similar to a cascading waterfall or an awe-inspiring avalanche.
Achieving critical mass can ignite a spark in the collective consciousness of a team, sparking a wildfire of enthusiasm that spreads contagiously through diligent becomings – social networks, word-of-mouth, and media channels. One clever idea can transform into an iconic cultural touchstone, etching your brand’s identity into the minds of engaged onlookers everywhere.
When an idea reaches critical mass, it propels forward and impacts a team’s ability to meet goals.
Here are some ways your team can make that impact based on some common marketing objectives –
Boost Brand Awareness
As your name, products, and services become more recognized, brand awareness will naturally increase. When your brand reaches a certain level of visibility, popularity, or adoption, it triggers a self-sustaining momentum (critical mass), fostering a positive feedback loop that fuels growth and solidifies your brand’s position in the market.
Obtain New Clients
Your team can focus on targeted campaigns to showcase your USP (unique selling proposition) and differentiators while also highlighting your clients’ success stories and effectively communicating the value of your product to attract a steady stream of interest (demand generation), then ultimately converting that interest into actual sales and new clients (client acquisition).
Strengthen Relationships with Existing Clients
You can contribute to this effort by implementing a preferred client program, personalizing your internal and external communication via channels like social media, email, and content, and creating a detailed plan and strategy around launching new products that address client challenges, needs and pain points.
Increase Sales
As your market presence and brand awareness expand, so does sales potential. A larger customer base combined with the effective execution of a strategy will lead to more opportunities. Your marketing team can collaborate closely with your sales team to generate and nurture high-quality leads, provide sales enablement materials, and optimize the customer journey to convert prospects into loyal clients.
So, what do you think?
Critical mass is a powerful catalyst for any growing team. By reaching this point of substantial growth and influence, your team’s efforts – recognizing ‘critical mass’ as it occurs and creating models to emulate its course – become pivotal in driving continued success.
Inspiration can be a behemoth, and it is waiting for y’all!
The oldest turns into a ghost. And she writes –
It’s weird how important points in life can become permanent as art—written in 2018. In other words, it can feel like the universe has swallowed me up, and I have become a planet—experienced as a child and adult. So big, my sight became distorted—on the drive into work. I would look at my bedroom door, and its imposition startled me—the nightmare. I tried to comfort myself by huddling underneath the blankets, but they too swallowed me whole—while dreaming. It was and still is the most alarming thing I have ever experienced.
What is the fear factor? The risk that you will not change. The fault of your pursuits. The question of your intentions. We form who we are based upon who we’ve been and are set on a continuous quest to find and form a new self. These pieces have formed me for a small portion of time, yet they are timeless, ongoing representations of growth and quiescence. My art is my refuge. How do you relate?
“‘Oh, how I wish I could shut up like a telescope! I think I could, if only I knew how to begin.’ ‘For, you see, so many out-of-the-way things had happened lately, that Alice had begun to think that very few things indeed were really impossible.‘” – Alice In Wonderland
What happens when you lose your voice? You must force yourself to speak out loud, to as many people as possible. So often do I long to stand quietly and watch, blinking slowly at each word that exits from his mouth.
Then back to my mouth the words come again – you must speak to be free; you must believe and recount everything good that is happening. Because is it no longer impossible. It is not impossible, it is coming.
The stack of magazines was impressive. Elle, Vogue, Architectural Digest, Bon Appetit and People. As a 13-year old, I just wanted to fixate and rip, fixate and rip, fixate and rip. Slowly, I was adding to my expanding wall collection, and I was proud. How were the ‘best’ images selected, and what made them ‘iconic’? What mattered to me at the time—creativity, originality, colour, composition—made it onto my closet doors, locker and school binder clear insert. If I could think of these images in my sleep, they became iconic. I will never forget one in particular. The triangular red and white logo juxtaposed against a black and white photograph of a girl pouting while a man anticipates…
What intrigues us about this image? Almost instantly, we find ourselves peering in, linked to the experience. We sense she is in the wrong place; however, we do not feel that she does not belong or would rather be elsewhere. Time and space are interrupted. We ask ourselves, “Will it occur?” But the chain of events does not matter. What matters is that we are suspended in a rare and captivating moment. And because the image is black and white, we are transported to the exact scene where the ‘film’ unravels. Then the bold red of the typeface and the logo bring us back to life, and we are suddenly alive; the advertisement has won us over…without a guess!
If we know that people can impact an ad’s efficacy, should we consider using people on food packaging? Could we use the interaction between a man and a woman on a coffee bag, for example? In my opinion, yes. Imagine this. A tired corporate executive finds herself standing in a Whole Foods Market. There is no one around. Soft music flutters in and out of her ears. She is standing in the coffee aisle, looking at bags and bags and bags. There’s so much unique packaging, she’s not sure what to choose. But then she sees it—a couple set in black and white. The photograph is beautiful; the packaging seems bound by eternal love as the image wraps fully around the product. It portrays something the executive longs for on a deeper level. “I’ll go for this,” she thinks, grabbing it to pay.
Using people in ad imagery is not a new concept, but could potentially be an innovative idea in the food and beverage domain. We know that ads are geared to make us think and feel. And there’s a whole range of themes emotional ads can trigger, from love to empathy to excitement. I don’t think I’ve ever spent valuable time and money on a product that didn’t trigger an emotion somehow. Even if it may go unrecognized—the power and influence of an emotional experience are unforgettable.
Should packaging portray a feeling using images of people? And if so, what are the most effective ways this can be executed?
Blox. is a Creative & Technical Marketer 