Logo Design

Hi everyone! Here are a couple of funky collages containing recent logo work designed for Blox (Blox. Communications requires a corporate image, so more on that later).

The Blox logo is a study on minuscule composition, where the subject matter is paradoxically enlarged in comparison to the traditional meanings we normatively attach to logos. Each logo is a project in itself, undertaken with massive charisma as the final piece must speak to the idea of liberty in design and the humour found in the seriousness of brand identification.

A logo thus indicates fun. Why does it have to be the same every time? Can our audience begin to understand the concept of change? And can this change be something ethereal and definitive, because gosh darn, it compels you to say, “I don’t understand?”

So then, we must connect our audience to basic things that work underneath context to bear a logo with simplistic meaning. Visual design elements are a foundation to understanding the essence of a statement. The viewer will say, “Oh, that green and that red are complimentary. This works for me.” Or, “That paint pouring down resembles the shape of that banana. Why is there a banana in this?” WHY is there a banana in this logo? Peel. Peel away the layers, to find a tasty meaning. “The peony, is it for me?” Well, doesn’t that make you feel nice? 

We must find ways to evolve harmlessly. It doesn’t hurt anyone to have fun. But it hurts to see thoughtless design. But, who am I to judge? The show must go on (onto the next logo) and the work will still appear on a van. Have a look and edit it in your mind. Make it better. Make it run and most importantly, try to consider a logo as a gift from the world of design. 

Which is your favorite? What type of imagery would you like to see? Colours?

 

collage (13)

collage (9)

Sensational Language

Hi everyone! What you see is what you get. Or is it?

C3E132CA-A3DC-45F2-8249-EBFDE04FE314Design will always suggest a certain power. As marketers, incite wonder and change. Use words, use language. Have us look, have us see. Sensational marketing. What would it be?

Questioning guys, questioning!

Definitions

Hi everyone! Coming up with a unique definition can be tough. In order to understand Daisy’s story, we need to understand the conceptual terms that are presented. Can you help me define these ideas more accurately?

A Day –

Alive – a subsidized program enabling all citizens of mankind to partake in new technologies. The only side step is that it can be forced, unwelcomed and misunderstood to the point where confusion may set in counterparts. Return to Artha for renewed vitality

A Moment – You’re driving, the radio is on, a song plays and your entire Being is rushed with feeling. The feelings are so intense that you quiver and cry. You must get back to to Artha or suffer the consequences of emotionality

A Tree –

Always-always – A cutting edge technology in fabric that allows the human brain to decide between wool or cotton. A necessary sensory experience due to global warming

Animal characters – Filburt (beaver), Stan (antilope), Shady and Slime (frogs), the falcon,

Artha – Relatable to ego; meaning, sense, goal, purpose or essence; a place

Baby Bear – Baby Romel (in spirit)

Banana split second – That indulgent minute when you awake and everything feels perfect

Being – Relatable to id; associated with fire and the power of transformation; a lustrous gem

Bling –

Blueberry – A retro blue Ty bear stuffie, sewn together with black thread; his beady eyes are made of wind-blown agate, a mystical find these days in Chon

Daisy – Our existential hero

Dream – Ignorance; created by Alice for Daisy

Each Other -Chona (Each) and Romel (Other); the reason for everything; relational goal

Food – cherry scone, hot drink of lemonade, ham and cheese biscuit, ham and cheese sandwich, ham and cheese omelette, French macarons, sandwich, fruit salad, barbecued pork chop muffins, star anise, sweet lemons, grass seed, bread, Earl Grey, 3% milk, taro cream buns, Nanö, Dreamsicles, bright green granny smith apple, gum, solid steel jelly beans,

Free –

Gods – Alice from Wonderland, Judge Judy, Linz, Indigo (Paradise Colours)

Human characters – Daisy, Cherry

Life –

Locations – Chon, Elevententeen, Life Space, Nike outlet

Manipura – Relatable to superego; the totality of currency, the conscience plus the ideal self; an animal

Others –

Outsiders –

Seventeen – Dilettante, youngest version of Chona

Space – Where Daisy lives at times

Spaces – Diet, exercise, sex, sleep

Spiritual characters – A Day, A Tree, The Need, The Pause

States – Manipura, Artha, Being

Theories – Fever,

Toys –

Tree characters – Jared, Paul

Wide Awake –

Snippets

Pink plastic covered their heads. Depending on the nature of their state, faces could also be erased. The way back to Being was a way to Manipura. And if one could count, it would be to Artha. To be found: Sunny, Bright, Elevententeen.

C514245A-D181-4951-BDE4-5A28E0BA8853

 

Wishful Thinking

Hi everyone!

This is a play about 3 personalities. It is set in a prison in space. They are trapped there in the future, trying to return home, which is Calgary, AB, Canada.

ABOUT CHONA FE

I thought long and hard about the reasons why I left. Did it have to do with change? I changed her, she wasn’t me. I was in reverse there, trying to prove myself when there was no need. Show them that I can be left-brained, I thought over and over again.

ABOUT BLOX

I gave up something very important – the ability to procreate. I think they were listening, but no one would make the sun shine. I became used to a large company running this way. It was amazing, the work I did.

ABOUT DAISY

She’s dressing for tomorrow, frantically preparing for what could be the start of something amazing. As soon as I’m free, I will quickly realize what reality is, she thinks.

CHONA FE & BLOX – Ask us what we’re doing.

DAISY – Ask me what I do for work.

(silence in the prison; they sit on their cold beds, dressed in yellow and grey stripes, holding their heads down in agony)

(Daisy exits)

(ChonaBLOX enters; she is their savior, a creative entity with powers to change reality)

*

(back in town, ChonaBLOX is working; it is present day)

How would we portray the above? Have you attempted to write about your life story before? What was your experience? Positive outcomes? Negative? And on a side note, can we just say how scary writing can actually be?