Category: Blocks

Learning Your ABCs – A Quick Guide to Effective Communication Practices

Effective communication is simple, straightforward, and accurate. 

a

b

c

It follows a linear path and is easy to digest. 

a a

b b

c c

Still, in its best forms, it can empower and inspire us to uncover new ways to respond to business demands and challenges. This is change!

a b c 

For example, by understanding what type of communication drives our customers to choose us over the competition and then using that data to promote growth, we can harness communication to cultivate opportunity.

a b c 

a b c 

Here are some things to consider:

  • Be self-aware and understand the need to adapt your message to your audience
  • Communicate what you are doing, why you are doing it and how you are going to get there
  • Build a system or process, then be accountable and track your progress
  • Focus on transparency, empathy and consistency to elevate trust 
  • Create opportunities for learning and development
  • Practice active listening to understand and feel the situation
  • Share your milestones, challenges, concerns and victories 

How do you develop an effective communication strategy? What are some important values that support your communicative work?

14 – Alice

How long has it been? Alice combed through her blonde hair with a piece of honeycomb she found under a tree. There was no one else in the forest today. A deep and thick fog covered everything, except the very top of the trees. Alice peered up and saw an entranceway. It was in the shape of an eye and blue cartoon birds flew through it, looking for food. I have food here, she thought, squishing her honeycomb in her dry hands. It was rather crisp and some of it just crumbled apart. Alice squished her nose and dropped it, wiping her hands on her pinafore. So, now you think we’re talking about cartoon Alice here don’t you? Is it because no images have been shown of our true character Alice? Well, let’s take a second then to describe what she looks like. But beware. She screams when she hears people talking about her. Even if it’s nice things. But I believe her screams aren’t scary or terrifying or an indication of danger. She’s just a kid, that Alice. In fact, she’s only 3.

#blocks Project

Hi everyone!

One of my favorite creator’s is David Airey. He recently put out a large book titled, ID which explores his previous projects down to the nitty gritty of project management, managing expectations and design decisions. I love how it encapsulates important ideas from page to page, in bold black typeface. I’m pretty sure it’s the same one I used in my Previous Documents Presentation (more on that later).

As I was thinking what to post on next, I read from a glance –

It’s important to show how the identity will perform in a variety of contexts.

This quote quickly reminded me of some logos I designed for my social media project Blocks. So, I’ve put them together here for you, along with some other showstoppers (in my opinion).

Each image has been categorized based on identity type (e.g.: logo, label, magazine cover) and context (e.g.: exercise, influence, mission). These categories will help you to understand my focuses and interests in digital marketing, branding and design (BTW BC stands for Blox. Communications, if that wasn’t already obvious!) –

  • BC Vision
  • BC Mission
  • BC Value
  • BC Mantra
  • BC Symbol
  • BC Perception
  • BC Stock Image
  • BC Logo
  • BC Quote
  • BC Label
  • BC Photograph
  • BC Influence
  • BC Panel
  • BC Grid
  • BC Magazine Cover
  • BC Digital Collaboration
  • BC Text
  • BC Album Cover

Note: can you guess which image belongs to what category?

Let me know what you think, cheers guys! Oh, and you can check out the entire project (which ran for about 2 months) on my Instagram account chona_canlas.