Category: Digital Presence

Start

Hi everyone! This is a story about taking naps. What would you do if you could start your nap over again?

Day by day, she fought to stay awake. At night, facing the wall, she could see her breath come back, stirring her into place. Her gaze could only see an odd, black shadow.

The plague.

Napping feverishly on an ex-boyfriend’s mattress, my breath came to me, rousing my face. There was no odd black shadow, only the installation piece (University of Calgary, Faculty of Art, 2001) I completed about a red cross and red intersecting paint brushes. Over time, the red morphed into a black matte surface, replacing the glowing red symbols with something different…

The sound.

I gasped for air, clutching my heart staring into Kevin’s barren closet. I saw myself as a ‘doctor’, healing the world from every known pain of mankind. In that moment, my heart sung and I cried. I felt adorned, yet I was confused as to how this could have happened. How could this be a reality that I, Chona Fe, changed the world? Healed it, in fact. How could I be the charging force that put everything into place?

The only other time this happened, I was napping, this time at my aunt’s house in one of the empty rooms. (Note: Filipino homes always have empty rooms; they’re probably accommodating ghosts.) All of the 90s furniture, including a stark, reflective black master’s bedroom set, had no meaning or design in that place. That place where I slumbered and was suddenly awoken again. I think I was 13, sitting up abruptly on the right side of the bed, staring at myself. Yelling. Screaming at the top of my lungs.

Stop!

I wasn’t looking at a reflection of ours.

The reflection.

My brother (Alan Abad) and cousins (Ryan and Vanessa Skinner), ran home from the playground in the centre of the crescent (71 Maryvale Cr. N.E., Calgary, AB). They heard me scream. They were horrified to think something horrible had happened. But nothing did. I was alive. I wasn’t attacked or eaten by monsters. Vanessa grabbed my shoulders, shaking vigorously and I blinked slowly three times, “What. The. I…don’t know what just happened, but I think…I died and saw…a different person…in…” I couldn’t even continue. It was that bad.

Scared?

Technical Writing

Hi everyone! How technical can you be with creative content? This is a good question. Let’s start by looking at how we can define a technical writer.

A technical writer is an organized communicator for a company. They present the company in specific ways and focus on areas that require clear and succinct communication. They also work on creating and formatting material effectively to increase overall communication efficacy.

A technical writer for a communications company would be responsible for the below (and later on can assist with other areas like research, project management and customer advocacy):

  • Creating/formatting proprietary documents (i.e.: emails, meeting minutes, customer welcome packages, social media posts, blog and website content etc.)
  • Developing instructions, guidelines, training material, strategies and plans
  • Creating templates, marketing collateral, brochures, promotional materials, ad copy and presentations

Higher-level roles:

  • Writing contracts, proposals, RFPs, white papers, reports, feasibility studies and reviews
  • Acting as an interviewer, trainer, organizer, facilitator or mediator
  • Designing visual communication strategy, information graphics and/or data interpretation

Another advanced role is analytics (excerpt from Wikipedia):

The use of computer skills, mathematics and statistics, combined with descriptive techniques and predictive models to GAIN valuable knowledge from data. The discovery, interpretation, and communication of meaningful patterns in data; and the process of applying those patterns towards effective decision-making.

In other words, analytics can be understood as the connective tissue between data and effective decision-making, within an organization. A technical writer also observes and collects data from customers that suggests the product and/or customer experience can be changed or improved in a way that customers would prefer or benefit from.

So, technical writing can be used to enhance communication to a specific audience and can create simplicity from abstract or conceptual ideas. These specifications can improve user experience, time management, levels of customer satisfaction and other customer-centered metrics. 

Desirable traits of a technical writer: 

  • organized and able to optimize process
  • detailed and extremely focused
  • able to portray different styles and perspectives 
  • a leader and team motivator
  • easygoing and confident personality
  • insightful, intelligent and innovative
  • transparent, accurate and responsible

Blox. Communications would like to define technical writing as it specifically relates to creative entities. What traits (quality) and aspects (quantity) do you think would be important to operating a technical creative company?