Hi everyone! Without further ado…
We crowdsource (ideas). It’s our membership and contribution to the digital landscape. Wikipedia says –
Crowdsourcing is a sourcing model in which individuals or organizations obtain goods and services, including ideas and finances, from a large, relatively open and often rapidly-evolving group of internet users; it divides work between participants to achieve a cumulative result. The word crowdsourcing itself is a portmanteau of crowd and outsourcing, and was coined in 2005. As a mode of sourcing, crowdsourcing existed prior to the digital age (i.e. “offline“).
Crowdsourcing is a great way to develop content and topics for your target audience. I put together a listicle based on a few influential marketing personalities I admire. In my opinion, they provide some answers (to my design life) and a unique perspective. I hope they can help you in any way, shape or form.
Also, here they are in a creative digital collage. Does it make you crave mangoes or money?
Chris Do, Matthew Encina & the team at Blind
It started with advice from my brother. He goes, check out the vlog by The Futur. This happened right when I started at VanWhistle Media. I was looking for a way to feel inspired. These guys helped me identify high-end pricing techniques and I designed my website portfolio around a couple of videos they put out with creative director of Vrontikis Design Office, Petrula Vrontikis. I’m drawn to these guys for simple reasons – energy and passion.
It started with an interview. Chris Do and Seth Godin, together, hashing out topics like, What is school for? Watch it on YouTube – Seth Godin—Make Something Everyday (Best Hour You’ll Spend Today). This was the first time I felt inspired to write continuously and I tried out (half of) his challenge by posting 50 blog posts, once a day. I didn’t quite make it to 50, but the point of the matter is, I identified with Godin’s creative process. He also coined the phrase Make Change Happen, a slogan I adopted for my artistic identity BLOX.
Just a straight-up, no fluff business guy, I follow Barney Cohen on Instagram. I can’t remember how our paths crossed, but he offers a refreshing, business-minded approach to life’s common obstacles. Coming from a corporate background, I identify with his mentality, clear reasoning and straightforward delivery. He has 50 years of experience in business, so his acumen is spot-on. You can check him out on Twitter as well.
Shoot, I almost forgot! Neil is probably the most humourous, dramatic, yet to-the-point marketing entrepreneur I have come across to date. He helps me understand the importance of brand development and every time I come across his feed, I’m pretty sure we’re thinking the same thing. Quid pro quo at it’s finest, Neil can help you develop metrics that work and he will provide all the necessary reasonings behind it. On top of everything, he’s an excellent copywriter.
To think mainstream is to truly understand the relationship between popularity and accessibility. The Rock shows us that fame can be your next door neighbour, unpretentious and welcoming. In the pursuit of greatness, his face and voice puts a sticker on my blank page. Everyone loves stickers. Not everything has to be complicated. Sometimes you are just a do-gooder with a gigantic heart. The Rock shares these emotions with me and his 154M followers.
What do you admire? Who inspires you to do better? Whether it be music or satirical retorts, we have something in common!