Never Miss Twice

Marketers plan. And planning takes work. But the involved behaviours and habits around planning take the cake. For me, establishing these behaviours and habits involve practice (continually trying to figure out the best outcome), a never-ending cycle of trial and error, and ultimately, gridlocked, unnerving will and determination.

In the process, we can lose sight of our destination. But to get there, we first must understand the journey. That path may not always be clear, but if the correct approach is adopted and adhered to, it will make things easier! James Clear talks about a rule that relates to this – never missing twice:

“The first mistake is never the one that ruins you. It is the spiral of repeated mistakes that follows. Missing once is an accident. Missing twice is the start of a new habit.”

Never missing twice is as sensible a rule as it can get. It acknowledges that to achieve personal or professional excellence, we should hold high standards and a high compliance rate. The importance is to allow for some human failure, to be reasonable, and self-compassionate to hold yourself accountable. But never miss twice. Plan for your success. Get back on track after the first misstep. Keep moving forward, learning, growing, and, most of all, welcome change, as it’s often the precursor for attaining better results.