Brand Development Exercise (Clover Lanes Bowling Center)

Choosing a pattern to describe and establish a demographic.

I associated this graphic pattern with Generation X and the word vintage. Tube (television) lines, corduroy, velvet pants, suits with large lapels…a few keywords that remind me of vintage when observing this image. Also, has anyone else seen this pattern on Netflix? Netflix has 139 million paid subscribers of which 74% of users are between the age of 50-64 or mainly of the Gen X demographic. Interesting!

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