Brand Development Exercise (Clover Lanes Bowling Center)

Choosing a pattern to describe and establish a demographic.

I associated this graphic pattern with Generation Y and the word hip. The way the lines meet up at various random points seem almost confrontational, and the negative white space is likely intentional, but it also seems idealistic, as if to say – you didn’t notice me, but I am here, utopian & visionary! ‘Hipsters’ are these things!