Continuing on Meta Description and Demographic, this project explores the use of typeface, colour and pattern in relation to describing and establishing a demographic.
After testing different combinations of colours and words, the colour blue and the word fun were used to represent the Generation Z demographic. ‘Fun’ relates back to meta descriptions read on the internet, while blue was chosen for being calming and cool. There is no over-thinking and in design this can be refreshing. This typeface reminded me of dance and movement.
Blox. is a Creative & Technical Marketer 