I took my friend vintage shopping two weeks ago. We came across a men’s store that carried street apparel. Once inside, I started my process.
Zoning in.
Passing through.
Assessing, then moving on.
Unexpectedly, I saw something.
A 1998 Chicago Bulls NBA Champions t-shirt.
I was instantly shook.
Growing up as a teenager in the 90s, the Bulls were everything. My room was plastered with pictures of Michael Jordan. I had so many jerseys and jackets. I watched key teammates like Pippen dominate on court. And the logo? Obsessed.
I tried it on.
As I pulled it over my head, more memories flashed through my mind. I couldn’t stop thinking about how basketball influenced my style and overall approach to life. The sport inspired me to be bold and tenacious. Because of it (and other things obviously), I built an identity with the same class and bravado the Bulls had in their championship era.
But then I noticed the neckline was slightly stretched. It was just enough for me to pass. Plus, with a high price tag, it reminded me that small misalignments can be deal-breakers.
Fortunately, I had my moment, and that was priceless. I walked away from that purchase with no regrets.
So, how can this story connect to sales and marketing? Let’s talk about it.
1 – Know your worth. The people you work with may already be experts in their industry, but what sets you apart is the passion and dedication you bring to the experience. That’s what the sales guys were like there. That energy is noticed, and it adds real value.
2 – If something doesn’t ‘fit’ right, trust your gut. Don’t waste time on projects that don’t have a foreseeable future. And define that ‘future’ when you can. If you know the desired outcome, it will be easier to execute (i.e., knowing how to ‘evaluate’ vintage clothes and my price point).
3 – Remember who you are. Every last grain and forgotten memory of the things that shaped you when you were young. Your skills and interests are intact, and sometimes you need a reminder to remember…
…you’re great!
Blox. is a Creative & Technical Marketer 