VWM Vision (First Prototype)

The VWM Vision is laid out objectively. Buyers need clear objectives to be able to make good decisions, and this is where the idea of lead educate reveal comes in. I didn’t want our vision to be abstract; I wanted it to resonate with business owners and people who have experience entering into agreements with other people. The Seller & Buyer Icon was originally included in the bottom right-hand corner, but was later removed as it seemed to obstruct the rhythmic sequence and cadence (the rising and falling rhythm of speech) of the document’s presentation.

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