When I started out in digital marketing, I was thrown into a sea of sharks. Well, it felt that way at first. Seth Godin became my inspiration. I listened to Purple Cow while jogging, and read quotes from his other works every day. Make Change Happen was the one that stood out. It felt real to say – if you don’t like how something is working, well, change it! I incorporated this slogan into my communications with clients and it played an integral role in determining our target audience – innovative, mainstream, passionate & efficient.

