Unique Hashtag for #vanchristmas Campaign

The #vanchristmas Instagram campaign was launched as a 6 day project to count down the days until Christmas, Boxing Day, then returning to work. I had more fun with the miniature elements of this design – a tiny holly, ho ho ho script paralleled against similarly spelled word hi. And of course, the tiny gingerbread snowmen lined up (representing different demographics by height) ready for their holiday portrait.

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