This project explores the use of bold or branded typeface in juxtaposition with bold or branded imagery. This image positions us to question the idea of what we consider to be ‘big’. The bananas are a bold object to use in this context because of their symbolism. weknowyourdreams.com describes the banana as a fruit of energy. It is also a symbol of money and can signify investment. Apparently, seeing a banana tree in a dream conveys our sexual desires. The condition and shape of a banana also denotes different meanings. So, as you can see, a lot can unfold when you pair text and imagery. How bold is too bold in branding?
Blox. is a Creative & Technical Marketer 