Been A Long Time

Hi peeps! It’s been awhile since I’ve showed my face up in here. I’ve been busy and adjusting to my new job and so far I must say, it’s been terrifying and engrossing. I am learning so much, so fast and I am shocked by the value of content that is available online. It’s like I’m in school, but doing it all on my own. I guess that was the point of pursuing this new gig, to learn as much as possible, so that I could avoid having to pay for  courses over the span of several years.

While I’ve been hired as a sales specialist, I’ve been doing much more than that. Well, I suppose I am building all the foundations to create some sort of selling feature for our customers. There is just so much digital marketing out there, how will we stand apart from others? How will we get customers to commit when there are a ton of similar companies out there offering the same services?

In my mind, it’s all about the creative direction and the content. If we focus more on branding, businesses will start to see the difference. A strong brand is everything. It is also about locality. Meet your neighbors and start to build alliances. Here is some content I put together for our storefront posters / presentation slides –

Header: VANWHISTLE MEDIA IS HERE TO HELP! (large)

Sub-header: Social Media

Done correctly, you can tell everyone that your brand is ACTIVE and that you are FOCUSED on promoting ongoing, thriving communication with your customers. We will show you where your efforts have worked and where they are falling short! DO SOCIAL MEDIA MANAGEMENT with VANWHISTLE MEDIA today!

Sub-header: SEO

Progress to the next level with a definite increase in traffic by organizing content; this will ensure your brand appears HIGH on the list of results. Your business will need a powerful strategy as search tactics evolve. Let’s get you to the top of the list! DO SEO with VANWHISTLE MEDIA today!

Sub-header: Web Design

Everything about your website (content, appearance, functionality) is determined by the QUALITY of its design. Aim to establish expertise & credibility. We can manage this process from start to finish! DO WEB DEVELOPMENT with VANWHISTLE MEDIA today!

(include at bottom in smaller typeface, maybe white?)

We can also help with – Email Marketing, Pay Per Click Management, Blog/Content Creation, Designing, Auto Dealership Package, Storefront Signage, Business Cards, Branding, Creative Direction & Idea Development. Contact us, we’re flexible and talented!

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The only reason why I repeated the DO…with VANWHISTLE MEDIA today… bit 3 times is because repetition is an effective selling tool. Scientists have found that repetition increases processing fluency. In other words, our brains find repeated words easier to process and remember. I really want to get going on establishing a focus in my work. What will drive people to stop and look at our poster? Based on my previous knowledge/experience and based on the type of people I would want to work with, I would say it’s a combination of providing something different and unique to look at with an edge on content that is smart, witty and perfectly presented. Increase desire and impact demand. Once I wrap up my presentation / proposal document, I will share it on here as well. Until then, never underestimate the power of eye contact (usually with the least expected individual) and the power of following up, no matter how big or small, people appreciate it, as long as you’re not being too intrusive or worrisome! Confidence is KEY! Talk to y’all soon!!!

WHO I AM

Hi all!

Just some quick notes on my work background and skills (prior to November 2018) –

Team spirit and mutual development / Promoted to Bell Mobility’s Small Business Sales team in 2013 through organized sit-ins with top performers, coaching with account managers/executives and round-the-clock networking with industry peers, I led a workplace presentation based on the best-selling business novel, “Who Moved My Cheese?” by Spencer Johnson. This learning  opportunity was offered to team members during a time of many departmental shifts and focused on the recognition and understanding of various personalities and motivations within our environment, an important topic in any evolving, fast-paced industry.

Leading and coordinating others / Selected to work with Bell’s top dealer channel, Preston Mobility for an important account win with the City of Vancouver in August 2015. Every minute of the project was worthwhile – from learning the industry’s technical demands to charging through presentations with confidence and improvisation, meeting and engaging with customers face-to-face and most importantly, training new users in a fun and fearless group setting.

Sales and marketing / After earning a BFA with distinction from the University of Calgary in 2003, Bubbles + Blocks was created, a local business partnership specializing in visual/musical artist training, image consultation and the promotion of original branded content for and within various local establishments. In addition, the business produced clothing, accessories, graphic design work, posters, handbills and ads. Many opportunities were taken to work with other creative entities and all teams sought to contribute towards a fashion-forward, artistic underground revolution in the city of Calgary, Alberta at the time.

Lifetime fitness and happiness progression / Completed first short triathlon on July 27, 2015 (Point Grey Triathlon), which involved the development of an eight-week training program during which sports improvement, diet and nutrition were carefully managed. Participation taught enhanced stress and time management, as well as, how to monitor and evaluate individual and group performance metrics.

THANK YOU FOR READING!

PLEASE ALLOW ME TO RE-INTRODUCE MYSELF,

Chona Fe Canlas

a.k.a. ChonaBLOX.

The Four Agreements

I am writing today about The Four Agreements. The book is by Don Miguel Ruiz and you can pick up a copy from Amazon for around 8 dollars. A lot of his writing helped me get through the anxiety of having to work with people. It also gave me a directional map on how to treat others, whether they are linked to you on a personal level or if you simply come across them each day at work. I am going to go through some of the main points with you today.

WORDS HAVE POWER – speak with integrity; do not gossip; speak in love.

DON’T TAKE THINGS PERSONALLY – what others do has to do with them, more than you. At best, you can influence and even that is limited. When they say you made them do something, it is only their projection.

DON’T MAKE ASSUMPTIONS – clarify; ask clearly for what you want, don’t assume others will know.

ALWAYS DO YOUR BEST – your best will always change according to health, circumstance and time; forgive yourself if your best is not perfect.

And that’s it!

I hope this brief summary will help you out, even if it’s just making that one step outside of your comfort zone to pursue a new social challenge or to try and wrap your head around why we think and do the things the way we do.

Do you have any other tools, tips or tricks for managing social stress and anxiety?

Social Media & Sales Strategies

Okay, so you’ve started a new business, you’ve been working on the idea behind it for years, you’ve saved up a stash of money to invest AND you’ve done all the necessary research to lift it off into space. What’s next? Well, it’s time for you to break things down, to come up with some simple and consistent strategies that will work with you and for you.

Let’s start off with Your Primary Aim – stay on top of your resources (what you’re selling) and channel your knowledge and passion into dispersing these resources as products of their own. Keep a theme, keep it fresh and update your content frequently. Next, Your Strategic Objective – obviously to make money, as much as you can, and to generate new customers by effectively streaming your knowledge and passion AND resources into the appropriate channels. Next up, Your Organizational Strategy. This is simple: streamline, multi-task and optimize every process related to your business. Build files, digitize them and use templates. If your images are consistent, you will attract more interest and this in turn may create a following. Now we have Your Management Strategy. Be loved and love those who work for you, simple as that. Then we have Your People Strategy – find the best talent, assist in growth and nurture their potential ALWAYS. We’re leading up to the end, we have Your Marketing Strategy. This is the easiest and best part of running your business! You need vision, creativity and a fire within to drive interest both inwards and outwards. Invest in all means to expand your lot, if people are drawn to your vision, love what they see and observe your business’ impact on their lives. They will invest and stay. And last but not least, we have Your Systems Strategy – you can have it all, the mind-blowing idea, the passion, the drive, but you need a technical flow that will take you through each day.

So that’s my two cents, open up a conversation with me, I’d love to hear from you!

A Sales Manifesto

Hi everyone! I wrote this when I was selected to join Bell Mobility’s Small Business Sales team in 2013. Have a read and please share your opinions – what is your personal sales manifesto?

I aim to create a personal brand by relating to the three manifestations of every small business – ‘The Entrepreneur’ who forges ahead into new areas of interest, ‘The Manager’ who solidifies the base of operations and ‘The Technician’ who does the technical work. If we can understand how these entities co-exist, we can start to build long-lasting, profitable relationships with the very small businesses we aim to connect with.

As ‘Entrepreneur’ I aim to be passionate in all of my actions, staying true to my creative nature through innovation & leadership. As ‘Manager’ I will always take action and stick to my word – I aim to perfect the required sales techniques & processes. And finally, as ‘Technician’, I will aim to be consistent in my personal sales strategies in order to promote the persistence and drive required to seal relationships & close deals.

Nestled within these strategies is to establish reciprocity – to give to my customers what I would want to receive; to establish scarcity – to prove uniqueness amongst peers and industry competitors; to find exclusive information about our products to share with clients; to proliferate potential business by exhausting all available networking channels; to leverage current and former contacts and their feedback; to connect with chief decision-makers while focusing on high volume opportunities; and last but not least, to commit to a reward equal to my efforts.

In combination, these entities can create trust, belief & magic in an industry that many presume lack credibility and honesty.

“Legitimate expertise, genuine obligations, authentic similarities, real social proof, exclusive news, and freely made commitments can produce choices that are likely to benefit both parties.”

What do y’all think?