Hi everyone! I’ve been busy adjusting to my new role and I must say, it’s been terrifying and engrossing. I am learning so much, so fast and I am shocked by the value of content that is available online. As VanWhistle Media’s Lead Sales Strategist, I have been building the foundations of a new digital marketing brand. How will we stand apart from others? How do we get customers to commit?
In my mind, it’s a combination between creative direction and content. Also, a strong brand is everything. It is about locality. Meet your neighbors and start building connections. We wanted to design some storefront posters and presentation slides, and this is what I came up with.
Header: VANWHISTLE MEDIA IS HERE TO HELP! (large)
Sub-header: Social Media
Done correctly, you can tell everyone that your brand is ACTIVE and that you are FOCUSED on promoting ongoing and thriving communication with your customers. We will show you where your efforts have worked and where they are falling short! DO SOCIAL MEDIA MANAGEMENT with VANWHISTLE MEDIA today!
Progress to the next level with a definite increase in traffic by organizing content; this will ensure your brand appears HIGH on Google’s list of results. Your business will need a powerful strategy as search tactics are always evolving. Let’s get you to the top of the list! DO SEO with VANWHISTLE MEDIA today!
Sub-header: Web Design
Everything about your website (content, appearance, functionality) is determined by the QUALITY of its design. Aim to establish expertise & credibility. We can manage this process from start to finish! DO WEB DEVELOPMENT with VANWHISTLE MEDIA today!
(include at bottom in smaller typeface, maybe white?)
We can also help with – Email Marketing, Pay Per Click Management, Blog/Content Creation, Designing, Auto Dealership Package, Storefront Signage, Business Cards, Branding, Creative Direction & Idea Development. Contact us, we’re flexible and talented!
Background tip – I use/repeat ‘DO…with VANWHISTLE MEDIA today’ three times, because repetition is an effective selling tool. Scientists have found that repetition increases processing fluency. In other words, our brains find repeated words easier to process and remember. I really want to establish a focus in my work (doing). What will drive people to stop and look at our poster? The word DO repeated. Increase desire and attract demand.
If you’re going to do it differently, confidence is key!
Hi everyone! Just some quick notes on my work background and skills (prior to November 2018) –
Team spirit and mutual development / Promoted to Bell Mobility’s Small Business Sales team in 2013 through organized sit-ins with top performers, coaching with account managers/executives and round-the-clock networking with industry peers. I led a workplace presentation based on the best-selling business novel, “Who Moved My Cheese?” by Spencer Johnson. This learning opportunity was offered to team members during a time of many departmental shifts and focused on the recognition and understanding of various personalities and motivations within our workspace, an important topic in any evolving, fast-paced industry.
Leading and coordinating others / Selected to work with Bell’s top dealer channel, Preston Mobility for an important account win with the City of Vancouver in August 2015. Every minute of the project was worthwhile – from learning the industry’s technical demands to charging through presentations with confidence and improvisation. Meeting and engaging with customers face-to-face and most importantly, training new users in a fun and fearless group setting was a plus.
Sales and marketing / After earning a BFA with distinction from the University of Calgary in 2003, Bubbles + Blocks was created, a local business partnership specializing in visual/musical artist training, image consultation and the promotion of original branded content for and within various local establishments. In addition, the business produced clothing, accessories, graphic design work, posters, handbills and ads. In our city (Calgary), we were creative engines contributing towards a fashion-forward, underground evolution.
Lifetime fitness and happiness progression / Completed first short triathlon on July 27, 2015 (Point Grey Triathlon), which involved the development of an eight-week training program during which sports improvement, diet and nutrition were carefully managed. Participation taught enhanced stress and time management, as well as, ways to monitor and evaluate individual and group performance metrics.
Do you like to write about your job? What would you say about it to impress others?
Hi everyone! I am writing today about The Four Agreements. The book is by Don Miguel Ruiz and you can pick up a copy from Amazon for around 8 dollars. A lot of his writing helped me get through the anxiety of having to work with people. It also gave me a directional map on how to treat others, whether they are linked to you on a personal level or if you simply come across them every day at work. I am going to go through some of the main points with you today.
WORDS HAVE POWER – speak with integrity; do not gossip; speak in love.
DON’T TAKE THINGS PERSONALLY – what others do has to do with them, more than you. At best, you can influence and even that is limited. They may say you made them do something, this is only a projection.
DON’T MAKE ASSUMPTIONS – clarify; ask clearly for what you want, don’t assume others will know.
ALWAYS DO YOUR BEST – your best will always change according to health, circumstance and time; forgive yourself if your best is not perfect.
And that’s it!
I hope this brief summary will help you out, even if it’s just making that one step outside of your comfort zone to pursue a new social challenge or to try and wrap your head around why we think and do the things the way we do.
Do you have any tools, tips or tricks for managing social stress or anxiety?
Hi everyone! So, you’ve started a new business. The idea has been in the works for 1-2 years and you’ve saved up a stash of currency. You’ve done all the work, all the necessary research to lift it off of earth. What’s next? Well, it’s time to break things down, to come up with some simple and consistent strategies and goals that will work with you and for you. Note: these tips are aimed towards businesses in the startup phase.
Let’s start off with Your Primary Aim – stay on top of your resources (what you’re selling, who’s selling it for you) and channel your knowledge and passion into dispersing these resources as products and services of their own. Keep a theme, keep it fresh and update your objectives frequently. Next, Your Singular Objective – to make money, as much as possible, and to generate new customers by effectively streaming your knowledge, passion and resources through appropriate platforms and channels. Next up, Your Organizational Strategy – this is simple: be organized, multi-task and optimize every process related to your business. Use templates, build files, digitize everything. If your products and services are consistent, you will establish a base and this will create a sturdy platform for growth. Now, we have Your Management Strategy – be loved and love those who work with you and for you, simple as that. Then, we have Your People Strategy – find the best talent, assist in growth and always nurture true potential. We’re leading up to the end, and this is Your Marketing Strategy – this is the easiest and best part of running a business! Apply vision, creativity and a fire within to drive awareness both inwards and outwards. Invest in a variety of means to expand your lot. If people are drawn to your work, understand what they see and observe your business’ impact on their lives, they will invest and return. And, last but not least, we have Your Systems Strategy – you can have it all, the mind-blowing idea, the passion, the drive, but without a systematic and technical flow that will take you through each day, you will become lost, disorganized and lazy. Be tenacious. Be driven. Be happy!
That’s my two cents. How do you keep your business running? Opening up a conversation with you, I’d love to hear your response!
Hi everyone! I wrote this manifesto when I was selected to join Bell Mobility’s Small Business Sales team in 2013. Some edits have been made to coincide with recent sales experiences. Have a read and please share your comments!
I aim to create a personal brand by relating to the three manifestations of every small business – ‘The Entrepreneur’ who forges ahead into new areas of interest, ‘The Manager’ who solidifies the base of operations and ‘The Technician’ who completes the technical work. If we can understand how these entities co-exist, we can start to build long-lasting, profitable relationships with the very small businesses we aim to connect with.
As ‘Entrepreneur’, I will be passionate in all of my endeavours, staying true to my creative nature through innovation & leadership. As ‘Manager’, I will take action and stick to my word by establishing effective techniques & processes. And finally, as ‘Technician’, I will be persistent and driven in order to produce consistent results that will seal relationships & solidify value.
Nestled within these strategies are goals: to establish reciprocity – to give to customers what I would want to receive; to establish scarcity – to prove uniqueness amongst peers and industry competitors; to establish exclusivity – to prove insight and service/product knowledge to clients; to proliferate potential business – to exhaust all available networking channels; to leverage current and former contacts – to fully utilize their feedback; to connect with chief decision-makers – to focus on high value opportunities; and, last but not least, to commit to a reward at the end of my work – to praise the vigor of small business.
In synergy, these entities can create trust, belief & magic!
So, what you want from your sales strategist is – Legitimate expertise, genuine obligations, authentic similarities, real social proof, exclusive news, and freely made commitments which all together, produce outcomes that benefit all parties.
Do you agree?