Your Business Acumen

Hi everyone! So, you’ve started a new business. The idea has been in the works for 1-2 years and you’ve saved up a stash of money. You’ve done the work, the necessary  to lift it off the earth. What’s next? Well, it’s time to break things down, come up with some simple and consistent strategies that that will work with you and for you. Note: these tips are aimed towards businesses in the startup phase.

Let’s start off with Your Primary Aim – stay on top of your resources (what you’re selling, who’s selling it for you) and channel your knowledge and passion into dispersing these resources as products and services of their own. Keep a theme, keep it fresh and update your objectives frequently. Next, Your Singular Objective – to make money, as much as possible, and to generate new customers by effectively streaming your knowledge, passion and resources through appropriate platforms and channels. Next up, Your Organizational Strategy – this is simple: be organized, have focus and optimize every process as it relates to your business. Use templates, build files, digitize everything. If your products and services are consistent, you will establish a base and this will create a sturdy platform for growth. Now, we have Your Management Strategy – be loved and love those who work with you and for you, simple as that. Then, we have Your People Strategy – find the best talent, assist in growth and always nurture true potential. We’re leading up to the end, and this is Your Marketing Strategy – this is the easiest and best part of running a business! Apply vision, creativity and a fire within to drive awareness both inwards and outwards. Invest in a variety of means to expand your lot. If people are drawn to your work, understand what they see and observe your business’ impact on their lives. They will invest and return. And, last but not least, we have Your Systems Strategy – you can have it all, the mind-blowing idea, the passion, the drive, but without a systematic and technical flow that will take you through each day, you will become lost, disorganized and lazy. Be tenacious. Be determined. Be happy!

That’s my toonie. How do you keep your business running? Opening up a conversation with you, I’d love to hear your response!

Published by

Chona Fe Canlas - Writer. Artist. Designer.

Chona creates powerful content poised on the edge of innovation and the mainstream. She seeks out new concepts and strategies aimed to help businesses advance in branding, marketing & sales. She specializes in creative/technical writing, brand strategy and art direction.

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